Some businesses are struggling in achieving their success with SEO copywriting. SEO copywriting is a unique form of writing that combines creativity with technical rules. It is very different from other forms or styles of copywriting. Even professional SEO copywriters are still learning some of the technicalities because it continues to evolve. But the reason behind your struggle to succeed is not because you lack the knowledge, skills and resources. What can possibly stop you from achieving success is committing SEO Copywriting mistakes (without you knowing it…).
It can also be that you have overlooked a few SEO copywriting steps which lead to its failure. So read through the following simple steps in SEO copywriting which you may have failed to notice and became the source of your mistakes:
SEO Copywriting Techniques
1. Correct Linking
There are a lot of articles in the internet where the links are not embedded properly. Search engines prefer to have actual content that is linked with embedded links. This works better instead of having the link written by the copywriter.
2. Word Formatting
In SEO copywriting, it is better to make your keywords or key phrases in bold or italics. This will help search engines understand that those words are your keywords. Remember to maintain balance when you do this so that it will not sound too obvious which may turn off some of your readers.
Another thing is to avoid using too much underlines on your SEO copywriting. While the concept is similar to bold and italics, it may confuse your readers to thinking that the underlines are actual links. This can lead to frustration which could cause your readers to leave your site and never return.
3. File Names
If your SEO copywriting includes direct downloads, make sure to add your primary keywords to the file name and its directory. This will make your URL and file name relevant to your keyword-rich content.
So the next time you perform SEO copywriting, make sure to check your copy more than enough to avoid these simple errors. Considering these SEO copywriting techniques in the future will lead to better search engine ranks for your website.