Copywriting will not be complete without any issues and challenges. Even the best copywriters in the world have had their own fair share of struggles. But with any problem, there is always a solution. Same thing goes with copywriting.
First things first: Identify the problem.
When you ask writers about their biggest obstacles in copywriting, the usual answers you’ll get are how to start, how to avoid errors and how to finish a copy. However, these issues all came down from main source. That is, not being able to understand what you want to achieve with your copywriting.
On the brighter side, there is actually a process you can use to help clearly understand your objectives. The more clear objectives you have, the better your copywriting gets.
Five Steps to Tackle Your Copywriting Hurdles
This 5-step process will help you jumpstart your copywriting projects. It will give you the necessary elements that are essential to establishing your objectives and how to make it into reality.
Let’s get started.
Step 1: Know your Objectives. Before you write anything, you must first understand your goals and objectives. It is not enough that you have an idea to write about. You have to know why you are writing it. It can be because you want to educate your audience or convince them to do something. Writing about a great idea without knowing your goals is like hitting a bird without knowing where to hit it exactly.
Step 2: Determine the Possible Questions. Now that you have a mission in mind, find out what can possibly hinder you from accomplishing it. The struggles you have may not be known to your audience. But they have to understand and accept it at the end of your content. That is why it is important that you answer these questions before you can achieve your goals. Any question that remains unanswered will prevent your audience from believing and buying your product.
Step 3: Create your Headline and Sub Headings. Once you know your objectives and questions to be answered, you can start putting this into writing. Either you start hitting the keyboards or write it in a piece of paper. Just do whatever works for you. Your headline must contain the promise you are making to your audience through your content. This is what you will teach or persuade them. Your sub headings on the other hand contain the outline of answers to your identified questions. These are the answers that will help you accomplish your mission.
Step 4: Fill in your Content. The content must have the details of the answers to the questions that are designated on each sub headings. Make it simple, clear and concise as possible. It must only answer those questions you have identified. No more, no less.
Step 5: Review and Edit. When you’re done writing, it’s time to read it back and make the necessary editing. This is where you refine your language, add some information or rephrase for clearer ideas. You also need to check whether your content reflects the promise you made on your headline. If you are successful in following all the above steps, then it will take your reader throughout your content from start to finish.
The process of copywriting differs from one person to another. Whatever process you follow doesn’t matter as long as it works for you and your readers.
Got your own copywriting formula to share? We’d love to hear it in the comment section.