Whether you are a seasoned pro or an amateur writer, you need to know that writing for online consumption is different. It can be overwhelming because the expectations are different compared to a printed article. Online content must be optimized to attract website visitors and turn them into buying customers. This can be done with the help of SEO copywriting.
The Purpose of SEO Copywriting
The goal of Search Engine Optimization or SEO copywriting is to create quality content with the use of specific search terms. These search terms or keywords will be used throughout the website content to make it optimized. This will take your website on top of search engine rankings.
So in addition to the writing skills you have, here are a few basic guidelines that you need to learn and master to achieve your goals for SEO copywriting.
- Simplicity in Language
The good thing with online writing is that it can be accessible worldwide. This means that your audience is widespread and may come from different parts of the world. Use simple languages that could easily be understood by anyone across the globe. Make sure to use appropriate cultural references because there are some aspects that may be viewed differently by others.
- Keywords and Key Phrases
The keywords and key phrases that you have selected must be used a certain number of time in the content. If these are strategically inserted in your website content, it will match the criteria of the search engines so you can achieve a high ranking. While it is important to use keywords optimally, make sure to use it sparingly. The article must fit around the keywords you use to make it sound natural and effortless.
- Proper Formatting
Again, the formatting of articles for print and online content is entirely different. SEO copywriting calls for short and concise paragraphs. This will convey your message to your audience in a few sentences and will hold their interest throughout the article.
- Specific Titles
Use specific titles that will immediately tell your audience what they can expect from the content. Vague and ambiguous titles will make your readers go away and look for the information they need elsewhere. Make your title more interesting so it can grab their attention from the beginning and continue reading until the end.
- Information Sources
When it comes to SEO copywriting, you need to modify your method of gathering information. SEO copywriting makes use of online research as sources for content. However, you need to exercise extra caution when using the internet as your source of information. Make sure that the information you use is genuine and reliable.
While these guidelines will help you learn the basics of SEO copywriting, it is also important to keep yourself updated. SEO copywriting continues to evolve with its standards so you have to keep up to achieve higher search engine ranking.
Do you think you can master these SEO copywriting basics? Share your thoughts with us on the comment section.