These days, most websites are rich in designs as well as expression through the use of keywords. Search Engine Optimization or SEO Copywriting is the process of making quality website content. This is done through creating expressive articles and promotional articles that are all keyword-based. This is the platform where SEO campaigns are initiated.
Unlike before where there were only few websites online, the competition is not that intense. A lot has changed though today. Millions of websites are all trying to grab the attention of their audience with their products and value added services. If you want to keep up with the competition, it’s time to focus on your SEO efforts. Through the process of SEO Copywriting, your website will improve its ranking on various search engine results. This is essential for your business to increase both traffic and visibility.
The Significance of SEO Copywriting to Website Visibility
Visibility is one of the major areas that make a particular website sell or get dominated. It is the degree of prominence that your website achieves in major search engines. Your website visibility depends highly on the quality of SEO content that you employ through SEO copywriting.
If you want to increase visibility on search engine results, you need to focus on your SEO copywriting. Here are some SEO copywriting techniques that you can utilize now to manage your website visibility:
SEO Copywriting Tip #1: Add or include at least one primary or secondary keyword phrase to the following for every SEO article or post you create:
- Article Description
- Sub Headers
Headlines and descriptions are made to tell the readers what the content is all about. Search engines give weight to this content because it is important to the readers. Accuracy and relevance of the topic pleases both readers and search engines at the same time.
SEO Copywriting Tip #2: In relation to the first SEO Copywriting tip, each primary and secondary key phrase has to be tagged. If you don’t tag these keywords either manually or automatically, your content will not be easily read and indexed by search engine spiders.
SEO Copywriting Tip #3: All keyword phrases you are using on your entire SEO article must come from a single keyword cluster. The more relevant the content is to your audience, the lesser chance you have of bouncing traffic. The higher the bounce rates, the lower position you get in search queries.
SEO Copywriting Tip #4: Assign each article post to a category to facilitate proper internal linking. Choose only one category for each post. This will keep your content more parallel and specific to your audience and search engines.
SEO Copywriting Tip #5: Add a text link in every SEO article or post. This link should redirect your traffic to a free product that is associated with your content.
SEO Copywriting Tip #6: Every article you post must have an author. This author must have his or her own author page. It will give more credibility to your content. It also allows your audience to read more articles written by authors they like.
Remember: Major search engines rewards content that are high in quality. If you are unable to produce relevant and valuable content, then you’re not likely to place on top of search engine results.
How about you? What SEO copywriting practices do you use to maintain the visibility of your website? Share it with us on the comment section.